Karen Dudden-Blake
“We were grass roots and very passionate.” How a post-Hurricane-Wilma phone call became a U.S. industry voice.
Why I became a founding member
I received a phone call from David Reed at The Triton asking if I would like to meet with John Mann and Tim Davey to try to find some ways to leverage power and cooperation with the trade-show “gods” after the chaos of Hurricane Wilma in October of 2006.
As we continued to meet we realized U.S. businesses were sorely under-represented (and disrespected) internationally, and there were many important issues not being addressed. While the International Superyacht Association, also based in Florida, was mainly there for social events and awards, the USSA wanted to focus on marketing and advocacy. Our industry needed a voice — and we were determined to be that.
What I'm most proud of from the early years
The ability to get our message out by building strength in numbers. Bringing members together with networking events and captains summits. Establishing a stronger and more cohesive presence — for both small and large businesses — in the important trade shows both domestically and abroad.
Working closely with key industry players such as the U.S. Coast Guard on yacht entry and immigration clarifications, MIASF's Megayacht Economic Survey and insurance explanations, and with NMMA on EPA's diesel emissions rules. Meeting with lawmakers in D.C.
What the USSA brought to my business
Palladium's growth can be directly attributed to our ability to market ourselves internationally. The USSA gave us the exposure and respect to be able to hire talented staff and work with some of the most important clients in the world. We also made some amazing friends along the way.
What I'd like to see in the coming years
Loved seeing the extensive benefits page on the website — so helpful for the smaller businesses. I would like to see continuity in member respect and not getting too political at meetings.
What sets the USSA apart
We were grass roots and very passionate. We had a lot of push-back from many larger players, and even though we were small businesses, we sincerely believed in our mission to elevate the U.S. marine industry — and we succeeded.

